Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple. ~Jonathan Ive

There are few greater influences on design than simplicity(or lack of it).  So often we feel the need to have more: more images, more fonts, more words.  When you want to get your message across simplicity is the key.


Don’t rush. Be quick, but don’t hurry. ~Earl Monroe

When you eliminate the clutter, the results come quickly.  The goal is your message. Period.  The more quickly you get to your message the better. Simply take what you want to say and get it seen.


Great things are done by a series of small things brought together. ~Vincent Van Gogh

After all the content is together and the design is clear, the finished product needs to do one thing: deliver a clear message.  Whether it is a website or or an app or a logo, all that matters is getting your customers to you simply and quickly.